Media General
How decades of campaign work for Media General’s Tampa Tribune led to new products like CENTRO and the Rain Publishing magazine line.
Diverse
How market research into readers, competitors, and industry trends gave Diverse: Issues in Higher Education a multi-phase plan to grow its audience and modernize its media.
Raymond James (consulting)
How stakeholder interviews and on-the-ground observation uncovered the causes of slow turnaround at Raymond James Marketing and guided a plan to streamline the agency’s workflow.
American Integrity Insurance Group
How a focus group of Florida homeowners revealed low brand awareness for American Integrity Insurance and clear insights into how consumers choose a policy.
Raymond James
How a decades-long brand equity study helped Raymond James track investor awareness across national and regional markets and sharpen its advertising strategy.
The Surgicalist Group
How a Lutz surgeon’s new hospital care model grew into The Surgicalist Group, a national brand built on research-driven positioning and a 12-month rollout strategy.
Thatch Computer Consulting
How Thatch Computer Consulting shortened its name to Thatch and rebuilt its brand and website to match its growth into full-spectrum IT and cybersecurity services.
Nasatka Security
How Nasatka Barrier became Nasatka Security, repositioning a crash-rated barrier manufacturer as a global security solutions provider through Global Lines of Defense.
