Marketing Management

Being creative and thinking out-of-the-box is extremely important in marketing. We deliver the goods all day long, but we like to rationalize our creativity with real, measurable research; our mantra is facts and figures win the day.

Do you have an in-house marketing director, a full department, or maybe no dedicated marketing person at all? Not to worry, HCP has a long history of marketing support for all three scenarios. And for many of our long-term clients, we serve as their dedicated marketing department and support daily tasks that cover an array of A to Z skills and tactics.

Perhaps you already have a strategic plan in place and don’t need our research services; that’s ok too. No matter what service you engage HCP for, we take pride in always delivering enhanced marketing services infused with unique business consulting levels.

Once a clearly defined strategy is in place, HCP’s account management, marketing, and design teams will work to ensure every step of your marketing plan is efficiently executed. Through every step of the process, we will monitor and report the progress of your plan.

Advertising Testing

Marketing Plan Management

If implemented properly, a marketing strategy and plan can be quite effective. At HCP, our staff is adept at implementing, monitoring, and managing every step of your marketing plan so you can concentrate on what you do best at your company. HCP has you covered from budget management to invoicing and billing, media to public relations, and every other aspect of your marketing strategy.

Analysis of Prior Qualitative and Quantitative Studies

Brand Management

The consistency and usage of your brand and logo are essential to your marketing and sales development success. HCP will monitor and track all brand usage and ensure that, in every way possible, your brand is not corrupted or lost in the background of media clutter and is also preserved through internal company usage. Our brand professionals will ensure your brand maintains its integrity and stands out against the rest, giving your company the advantage of being remembered.

Brand Awareness and Equity

Design Management

If a picture is worth a thousand words, then strategically developed messages are worth ten thousand. Our team of graphic designers will develop any print or digital design you need to best translate and communicate your message to your audience. Through print and digital advertising, sales material, corporate identity, packaging, brochures, tri-folds, tradeshow booths, and everything else, HCP will create material that stands out and gets your message across.

Business Potential

Digital Management

Digital communications management enables your company to communicate in ways lost through traditional print and digital mediums. HCP’s award-winning team has years of experience developing broadcast spots and video presentations for a variety of companies in diverse industries. No matter how simple or abstract, the HCP production team will work with you to either develop a spot from creative inception or take your vision and make it into reality.

Citizen

Media Management

Effective media marketing is not about getting the most exposure anywhere you can. Brand value and return on investment come from the right exposure to proper publications and media outlets. Our goal is to save you the most money while getting the greatest return on investment. HCP’s media professionals will research, negotiate, and manage your entire media placement campaign to ensure you get the largest exposure for the lowest cost. In fact, media placement is one of the most vital areas of saving and cost recovery for many medium-to-large businesses.

Competitive Research

Public Relations Management

Public relations is one of the keystones to getting your name into potential clients’ mouths and minds. Our team of PR specialists will ensure that your company receives the maximum exposure possible. Press releases, media kits, and newsletters are all viable options for spreading the word about your business. We get your news out by working with national and local media outlets. Additionally, we will monitor and research monthly news and industry-specific media to ensure you are up-to-date on all the current trends and developments in your industry.

Customer Satisfaction

Tradeshow Management and Event Planning

Many of our clients have come to us looking for unique ways to maximize their tradeshow’s return on investment. HCP will work with you to select the most effective tradeshows to attend and optimize your target market exposure. Once we choose the appropriate forums, we can proceed with tradeshow booth rendering and a full pre-show to post-show marketing effort. HCP will develop unique strategies to reach your target market by utilizing PR, direct mail, e-blasts, and other creative methods.

Additionally, we will work with you to bring to life a unique and creative tradeshow booth that attracts those who pass by. We’ll develop unique methods to generate a buzz throughout the tradeshow. We will produce the optimum environment to increase your lead generation and aid you in a post-show follow-up strategy that will encourage that lead to close.

Employee Satisfaction

Social Media Marketing and Management

Social media is playing a growing role of importance in search engine marketing and gaining organic rankings on search engines. Additionally, social media outlets provide you with a great opportunity to have ongoing conversations with your customers and ensure their continued use of your product. Social media also plays a role when a prospective customer is in their research phase; people research companies through their website and social media before deciding whether to go with their services. We will give you the tools to be successful in this constantly changing realm and keep a pulse on developing trends and how they might affect your business.

Market Research and Business Growth

Web Management

HCP is dedicated to developing effective and clean websites that maximize visibility and search engine optimization (SEO). From inception to launch, we work hand-in-hand with our clients to ensure their vision becomes a web reality. By combining the disciplined thinking of traditional brand management with practical knowledge, we have discovered the recipe to succeed in today’s electronic business environment. For more than 10 years, we have fostered our interactive abilities, enabling our clients to maximize their websites’ exposure and functionality.