Early on, HCP Associates had a role in the creation of RJM. Given HCP Associates’ strong rapport with Raymond James and experience designing organizational structures for marketing agencies, RJM approached HCP Associates to tackle their agency renewal initiative.
Alongside the interviews, HCP Associates utilized an observational methodology to evaluate current operations and gain first-hand experience regarding how employees and clients interact.
Through the discussions, interviews, and observations, HCP Associates identified potential contributing factors to dissatisfaction among clients and employees. While project turnaround time was identified as a major concern, a comprehensive analysis was conducted to identify the full range of organizational challenges and deficiencies. Comparative pricing of other agencies and organizational structure and processes were also analyzed for improvement within the agency.