HCP Associates was engaged to direct a strategic planning initiative to analyze the firm’s focus on their greatest strengths while working to build an image and position in the market for their services. The firm acquired and partnered with numerous smaller firms around the country to build a unique and competitive team with different vertical market bipartisan specialties.
HCP was asked to support numerous “grass roots” efforts during the relationship, ultimately guiding public affairs missions with a parallel goal of demonstrating the capabilities of one cohesive lobbying firm. Research for new clients, defining public affairs support missions correlating with their lobbying mission, and offering executional support, HCP became a regular part of their overall client offering.
TSS also relied on HCP to create and disseminate national and regional press releases, consult on continued strategic planning tactics, monitor potential regional and national crisis communication issues and manage online digital marketing.
In 2009, Richmond-based TSS Leadership engaged HCP to brand, position and create The Virginia Alternative and Renewable Energy Association (VA-AREA). The organization was created to promote the development, commercialization and use of alternative and renewable energy to foster business and legislative climates where renewable and alternative forms of energy are utilized to meet the Commonwealth’s growing energy demands while improving its economy, environment and sustainability.
HCP developed a brand platform and positioned the new non-profit to reinvigorate the discussion of what the state could do from a policy perspective to attract more renewable energy investment, manufacturing, jobs, and production.
With support of the Governor’s Office of Virginia and Richmond’s TSS Senior Management, HCP spearheaded the creation of a regional conference called the Virginia Alternative & Renewable Energy Conference (VAREC). HCP developed the brand, positioning line, and a full line of marketing collateral ranging from the conference guide and website to national speakers and exhibitor partnerships. HCP directed and managed the entire two-day event, producing all the tradeshow plans for VAREC in addition to preparing all marketing and promotional options for participating vendors. HCP coordinated with Virginia business leaders, current and former local and state-level politicians, and bipartisan lobbying firms, as well as other non-profit organizations in the area, to draw in an impressive lineup of speakers and exhibitors for the inaugural conference.
The public relations and social media promotions proved successful enough that the incoming Governor of Virginia, The Honorable Bob McDonnell, attended the event and commended TSS & HCP for creating the Conference for Virginia.
HCP remains on-call and on excellent terms with TSS and all senior management.