Palm Harbor, FL (January 30, 2005) – ProntoClinic CEO, Dr. AronSchlau retained veteran marketing consultants HCP & Associates late last year to strategize a national marketing campaign and build brand equity in this infancy stage market. With over 20 years of experience as a practitioner, Schlau’s strategy has a different philosophy than some of the current retail-based vendors.
All over the country, supermarkets, pharmacies and department stores are self-medicating with the opening of third-party medical clinic vendors within their retail space. Some other competitors in the industry include Minnesota-based MinuteClinic™ who has signed a few regional agreements with CVS® and Target® and Kentucky-based Little Clinic LLC has signed agreements with supermarket retailers like Publix® and Kroger®.
ProntoClinics will announce various agreements with retailers in the first quarter of 2006 in addition to a new brand campaign. For more information, please visit their Web site at www.prontoclinic.com