21 & Change Branding

21 & Change logo over a photo of a smiling child

How a disruptor brand strategy launched the nonprofit 21 & Change, positioning it to fight for inclusion and human rights for people with Down syndrome and other developmental disabilities.

Tampa Bay Federal Credit Union (TBFCU)

Tampa Bay Federal Credit Union logo over a rising bar chart

How stakeholder research, including member focus groups and interviews, guided a full rebrand of the credit union now known as Tampa Bay Federal Credit Union.

Transport Credit Union

Transport logo over a faded photo of a truck driver in a cab

How Coast2Coast Credit Union became Transport Credit Union, a rebrand that reconnected the institution with the transportation professionals it was built to serve.

Humane Society of Tampa Bay (HSTB)

Humane Society of Tampa Bay logo over their building

How a strategic planning review of leadership, staff, and volunteer input gave the Humane Society of Tampa Bay a new five-year plan with clear performance metrics.

USF Federal Credit Union

USF Federal Credit Union logo over a jar of coins with a sprout

How USF Federal Credit Union grew campus awareness through athletics sponsorships, a redesigned website, and the ‘Are You the Best Bull?’ social media campaign.

Portico

The Portico logo over a blurred restaurant interior

How a community needs study of an abandoned Downtown Tampa church property revealed strong demand for gathering space, helping shape what became The Portico.

Hillel

Hillel Academy logo over a faded photo of a child writing

How 60 days of competitor research and stakeholder interviews gave Hillel Academy of Tampa a plan to boost enrollment in a crowded private school market.

Military Learning Center

Military Learning Center of Tampa Bay logo over a faded building and flags photo

How a viability study for the Military Learning Center of Tampa Bay identified which features, from STEM learning to veteran support, would matter most to the community.

CoopLew

CoopLew logo over a faded photo of a classroom training session

How 23 in-person interviews with Chief Diversity Officers at a CoopLew conference gave Diverse: Issues in Higher Education the insight it needed to plan its future content.

Suncoast Credit Union

Suncoast Credit Union logo beside a jar of coins with a sprouting plant

How a baseline brand awareness study helped Suncoast Credit Union pinpoint advertising recall and top of mind perceptions to guide future marketing spend across its member markets.

Tampa Headquarters

HCP Associates, Inc. · The Joseph Garcia International Center 1101 Channelside Drive, Suite 301, Tampa, Florida 33602