Humane Society of Tampa Bay serves as the primary homeless shelter for at-risk animals. Part of the strategic planning process included several discovery and exploratory steps to learn more about the organization itself, whom it serves, and with whom it partners within the community.
HCP Associates met with leadership and discussed several aspects of the preceding strategic plan. A review of current trends in the different service lines was conducted to understand contemporary trends in the organization. HCP considered future aspirations, objectives, and goals, which were “tested” in various ways through discussions with board members, executive leadership, staff, customers, and volunteers. HCP collected insights from all groups and data from the organization about the intake and adoption process, hospital and TNVR services, special events, fundraising, and membership services. Finally, we looked at peer group organizations to glean insights on best practices and ways to enhance multi-agency relations to serve the animals and the adoption audience better.
We learned that the organization serves families with pets in a much larger area than just Hillsborough County and the City of Tampa. This is partly why the new structures (shelter and hospital) are already near maximum capacity. HSTB has become the most reliable resource in the region to care for and find homes for pets in need.
HCP found that the organization holds a high level of legitimacy and appeal in the community. The executive leadership continues to engage to keep the profile in good standing. The organization continues to create new educational programming in the interest of caring for and finding loving homes for pets being sheltered.
The primary focus areas for the future will include further expansion of the hospital facility, continued board and community engagement, workplace and workforce development, expansion into new markets, continued fundraising efforts, and new targeted campaigns to create education and awareness for adoptions.