SAFETY HARBOR, Fla. (May 16, 2012) In a landmark study conducted in the spring of 2012 researching attitudes of Pinellas County residents, the data unveiled a progressive and changing living environment, a younger and engaged community and a sense of positive anticipation for the future. HCP Senior Research Manager Sarah Lindemuth presented the results of the extensive study to the Board of County Commissioners (BOCC) as part of a broad effort to better understand current issues and opportunities in the County.
In March, the Pinellas County Communications Department engaged HCP, a Tampa Bay-based research, strategy and marketing firm to conduct citizen research. HCP’s research team met with Pinellas County executive leadership over the course of several weeks to determine the type of feedback that would give the County a pulse of the community. A study was fielded involving thousands of residents segregated by the area of the county where they claim residence.
The goal of the study was to gather insight from the residents regarding the factors influencing their choice to live in Pinellas County, as well as gather feedback related to their perceived quality of life now and projected into the future. The study was designed to offer County officials important background in laying out its long-term strategic plan. Key to the study’s usefulness were insights on: 1) How to better meet the needs of current citizens, 2) Where there is a need to better communicate current efforts to facilitate awareness, and 3) How to leverage the aspects that current citizens enjoy about the County, to attract new residents.
The survey was designed to statistically represent the diversity of the county by both geography and demographics. It was facilitated through a Random Digit Dial (RDD) telephonic methodology seeking quotas in each measured category. To view the online report, click here. To view media coverage by WMNF click here. The complete study reflected a wide range of community perceptions and focused on areas of opportunity and concern for the future. “There is much to be garnered from this report,” said Sarah Lindemuth, “and we’ve only scratched the surface in interpreting how the county government can best meet the needs of the citizens in the future. The research tools shed light and provide solid facts from which decisions can be based.”
Following the presentation of the results, HCP was asked by the BOCC to continue to work in concert with the Executive Leadership Team to assist in translating the data into the strategic plan.
HCP specializes in market research, brand management, and marketing strategy. Using research, planning, creative development, and implementation, they develop comprehensive, turnkey solutions for clients in a variety of local, national, and international industries and organizations. To learn more about HCP call 813.318.0565, or visit them online at www.hcpassociates.com.