HCP’s Health Care Marketing Professional Authors Most-Read Practice Management Article

TAMPA, Fla. (June 1, 2012) HCP Health Care Marketing Specialist Jim Doulgeris, had the recent honor of seeing his article, How the Pros Repair Damaged Physician Online Reputations, rank as the most-read practice management article in the month of May.
The top ranking determination came from MDLinx, a leading provider of online marketing solutions to the healthcare industry. Their mission is to connect healthcare professionals and patients to tomorrow’s medical research article knowledge, and provide the pharmaceutical and healthcare industries with highly targeted interactive marketing, education, content and medical research solutions.
Doulgeris’ article outlines an increasingly critical issue for physician practices—keeping a pulse on their online reputations. With more and more patients using social media sites to “qualify” physicians, the phenomenon of disgruntled patients airing exaggerated concerns online is becoming more damaging; this is especially prevalent among physicians who refuse to prescribe to “drug-seekers.”
“Defending unwarranted attacks on physicians’ reputations has grown with the proliferation of social media, directory sites and public ranking sites,” Doulgeris said, “and as the popularity of the sites increases, so does the trend.“
The article was published through Physician’s Practice, and managed to achieve top-ranking for the month by MDLinx, in just six days; the article was released May 25th, 2012. Physician’s Practice is a comprehensive resource for physicians, offerings physicians access to checklists, tools, interviews, articles and inside information to equip physicians with all the tools necessary to facilitate the success of their practices.
How the Pros Repair Damaged Physician Online Reputations, is one in a series of articles on the topic of physician practice management that Doulgeris has been publishing on a weekly basis through Physician’s Practice, since 2011.
HCP specializes in market research, brand management, and marketing strategy. Doulgeris, at the helm of the Health Care division of HCP, brings over 35 years of health care and biotechnology executive management expertise. He has served primarily as president, CEO and on boards of directors for for-profit, non-profit, public and private companies in the hospital, ancillary provider, medical device and health care services industries. To learn more about HCP, and its health care marketing solutions, call 813.318.0565, or visit them online at www.hcpassociates.com.

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