ST. PETERSBURG, FL (April 27, 2012) Tampa-based research, strategy and marketing firm HCP recently unveiled a series of viral videos for PSCU, as a part of a larger rebranding effort. PSCU is a St. Petersburg-based leading provider of traditional and online financial services to credit unions across the country. Under the leadership of new president Mike Kelly, the company initiated a rebranding of the 35 year old firm to reflect its forward momentum.
To better translate the benefits of the forward thinking programs, a series of video vignettes were developed featuring ways in which PSCU member credit unions are using PSCU-developed tools to improve their service offerings to their individual memberships. HCP took creative liberty with the highlighted programs, opting to make the services of PSCU more relevant to viewers through a lighthearted tone and “edgy” presentation. The HCP creative team took topics such as credit cards, debits cards, risk management, member care, and small business services, as examples of the PSCU difference.
The spots were designed to be used at the Government Affairs Conference in Washington, DC, and have since moved viral, building a significant awareness for the brand’s evolution. Produced in-house at HCP on a very limited budget, the series took advantage of the extensive creative and video capabilities of the HCP organization, which includes producers of numerous nationally marketed television and trade related broadcast programs, as well as original theatrical productions.
“The videos were our way of elevating the PSCU brand to reflect contemporary needs in the marketplace,” said Pat Hill, Chairman of HCP. “Every client has a unique set of needs and our job is to find the most cost effective way to communicate with designated targets. These video vignettes have already resulted in significant industry accolades, but more importantly are serving an important role in letting the market know of the changing aggressiveness of the client in its market.”
The videos are available for viewing on PSCU’s YouTube channel. To view the videos, click here. In addition to these videos, PSCU has launched its new website, logo and tagline—PSCU Forward. The rebranding effort and new business model focus on the company’s commitment to member engagement and innovation.
For more information about PSCU, please visit www.pscu.com.
For more information on HCP, please visit www.hcpassociates.com.