Southern Pines, NC (November 17, 2008) — Media Solutions Consulting Group (MSCG) recently commissioned a project with The Pilot, a North Carolina newspaper, to conduct a consumer study.
The study delves into media usage habits, household preferences and purchasing behaviors of Moore County, NC residents. Data will be collected via a direct mail survey from 2,400 households.
Results will provide The Pilot with a deeper understanding of what is important to the residents in the immediate area of its distribution, and how to best respond to their needs in the current market.
MSCG, a subsidiary of HCP & Associates, assists multimedia and non-media clients with strategic planning, research and development, new product development, training, and revenue enhancement programs.