TAMPA, Fla. – (August 28, 2012) – American Airlines (AA), in cooperation with Start Up America, named Tampa-based research and marketing firm HCP one of its 27 national finalists in their second annual online video contest titled, Flights. Camera. Action.
This year AA created three competitive categories, including businesses established (over five years), new businesses (under five years) and not-for-profits. HCP is one of nine finalists in the established business category.
HCP is no stranger to winning awards; they were a national finalist in last year’s Flights. Camera. Action. Contest. And in 2010, one of their Senior Strategists was voted one of three global finalists by industry advertising giant OgilvyOne Worldwide for The World’s Greatest Salesperson contest. The company has earned a plethora of sales and broadcast awards over the years and simply enjoys the end result of some very happy clients.
HCP Senior Strategist/Partner Eric Polins said “We produce very similar videos for many of our clients and the winning concept is no secret—good storytelling. Far too often, people take things so literal and forget that people desire entertainment and curiosity, and instead create boring sales rhetoric that simply puts people to sleep. Solid writing with good talent is also a necessity to close the deal.”
Voting will be open from August 28, 2012 to September 14, 2012. The top nine videos (three from each category), as voted on by the public, will then be judged by a panel of small to medium-sized business experts on persuasiveness, creativity, and impact. The Grand Prize winner will be announced at the Inc. 500|5000 Awards and Ceremony in Phoenix, Arizona.
In addition, voters will be eligible to enter a sweepstakes up to once per day for a chance to win 25,000 AAdvantage® miles – the equivalent of one round-trip domestic Plan AAhead® Award Economy Class ticket.
If you would like to see the HCP video and vote for them, simply visit https://secure.fly.aa.com/flightscameraaction and look for HCP. Voters are permitted to vote every day until the deadline of September 14, 2012.