BOKEELIA, Fla. (February 7, 2014) Useppa Island Club is an exclusive private island club located on the southwest coast of Florida between Boca Grande and Sanibel. The private island status of the club offers seclusion and tranquility for the members, while providing numerous amenities both on and off the island. Select members own property on the island, and Useppa Property Company, Inc., is the exclusive real estate office for island property.
The owners of Useppa Island Club approached HCP in late 2013 looking for ways to develop its dues-paying membership and better market the island’s real estate. The properties possess Old-Florida style and elegant charm, and Useppa was looking for direction to help emphasize the Island’s character while boosting attractiveness of the club to a new audience of potential members and owners.
Early into initial discussions, management of Useppa Island Club and Useppa Property Company shared the club’s goals and that they desired website revamps; the sites were independent of one another. Following meetings with both groups, HCP offered the recommendation that housing both sites under one URL would better serve the aspirations of all groups, and from there HCP developed options that reflected management’s desire to share the island’s rich 10,000 year history with a broader audience. In addition, HCP reorganized the website to better highlight the many things you can experience on the island.
Upon completion of the website and at the recommendation of the firm, HCP worked with Useppa to update their marketing materials, social media platforms, and develop advertisements to feature the club, real estate, and membership tiers, through various targeted publications.