LUTZ, Fla. (March 11, 2015) Lutz Surgical Partners has quietly grown over the past 10 years, pioneering as a regional surgicalist company in the Tampa Bay area. Now, its leadership has an eye toward the national stage. With the help of HCP Associates, the Lutz Surgical Partners worked through an initial research phase to understand its national competitors, the marketspace and the message most critical to disseminate to its various targets.
Lutz Surgical Partners has provided surgicalist services at local Florida hospitals since its founding, growing to incorporate a partner location in Phoenix known as Valley Surgicalist Group.
Sean Coniglio, Senior Partner and Strategist said, “The surgicalist is a unique term known within the healthcare industry associated with hospitals and emergency room physicians but not known among patients who need surgical care. It’s a growing segment that is currently underserved and we believe it has significant growth potential based on our findings.”
Now with a clear vision for the future, and understanding of the potential for growth, Lutz Surgical Partners is setting its sights on a national strategy. HCP is partnering with the company’s founder to provide that strategy. In this second stage, HCP will help initiate a marketing plan to be executed over the next year. This methodology has proven successful in the past, and HCP looks forward to positive results gained on behalf of the client.
The company will be well-situated going into the important next stages of expansion, with a competitive research profile and national marketing plan to support new branding and positioning efforts, and the continued support of HCP along the way.
For more information on Lutz Surgical Partners, go to lutzsurgicalpartners.net.