Arete
How three disparate DG Morrison brands were united under one new name, Arete, to raise the family company’s profile across its golf, community, and resort markets.
Tampa Downtown Partnership 2018 Worker and Resident Study Results
How a biennial worker and resident study gave the Tampa Downtown Partnership fresh data to share at its Annual Downtown Development Forum.
Elite Pools
How a pineapple-inspired logo helped Elite Weiler Pools rebrand as Elite Commercial Pools and Fountains, focused solely on commercial construction projects.
TEKA/Küppersbusch
How a go-to-market strategy built TEKA’s first US headquarters in Tampa and landed Home Depot as a distribution partner, paving the way for the high-end Küppersbusch line.
Quality Counts
How an in-depth brand assessment gave Quality Counts a new positioning statement, Data that Drives Communities, and its own technology brand, MyQC.
Military Learning Center Tampa Bay
How a statewide gap analysis of veteran services led to a new name, brand, and website for the Military Learning Center of Tampa Bay.
Film Tampa Bay
How market research into Tampa Bay’s film and digital media industry showed that commercial production could thrive in Florida without state incentives.
Hillsborough County Hotel & Lodging Association
How the Hillsborough County Hotel & Lodging Association turned a strong market position into a three-year strategy with accountability built in.
Nasatka
How Nasatka Barrier became Nasatka Security, repositioning a crash-rated barrier manufacturer as a global security solutions provider through Global Lines of Defense®.
University Community Health
How a multi-year capital campaign and a star-studded grand opening event, A Night to Remember, hosted by Larry King, built public awareness and support for Pepin Heart Hospital.
