SMI
How a new positioning platform, ‘Perfecting the Balance of Maintenance,’ helped SMI define the Interior Maintenance Services niche and grow 36 percent in under 18 months.
MOSI
How secret shopping, GoPro visitor recordings, and staff focus groups gave MOSI a research base to reinvent its brand for its 60th anniversary.
The Surgicalist Group
How research into a new hospital surgical care model shaped the brand and 12-month rollout strategy behind The Surgicalist Group’s national launch.
Film Tampa Bay
How stakeholder interviews and a statewide industry survey uncovered why Tampa Bay was losing production talent, leading to the creation of the Tampa Hillsborough Film and Digital Media Commission.
DENTCO
How a Faces campaign of illustrated headshots gave DENTCO a human face for its Exterior Services Management and helped sustain a 99 percent retention rate.
Sheraton Sand Key Resort
How ongoing marketing and a new data-driven website helped the Sheraton Sand Key Resort stand out within Starwood’s brand standards after its 40th anniversary renovation.
Clearwater Marine Aquarium
How an online survey of Orlando visitors and a media spend audit revealed a sizable opportunity for Clearwater Marine Aquarium, sharpening its message and guiding future media buys.
Lutz Prep
How a five-year culture study of Board members, administrators, and faculty gave Lutz Prep a roadmap of recommendations for its next chapter.
Empower Adventures
How customized market studies and secret shopping across its zip line locations guided Empower Adventures’ launch of a new Tampa Bay adventure park.
Sarasota County
How a 27th annual citizen opinion survey measured Sarasota County’s quality of life and trust in government, guiding county leaders’ policy priorities.