Film Tampa Bay
How a 2012 study of the region’s film industry needs led to the creation of the Tampa Hillsborough Film and Digital Media Commission.
The Westshore Alliance
How workshops, member surveys, and research turned years of Westshore Resident and Worker Study data into a 10-year strategic plan with clear objectives, timelines, and metrics.
Visit Tampa Bay
How a tourism asset inventory with JLL analyzed Hillsborough County’s hotels, attractions, and infrastructure to guide Visit Tampa Bay’s long-range investment strategy.
MOSI
How mixed-method research, from secret shopping to GoPro visitor recordings, helped MOSI prepare its brand and facility for a 60th-anniversary relaunch.
Clearwater Marine Aquarium
How an online survey of Orlando visitors and a two-year media audit showed Clearwater Marine Aquarium an untapped market of Dolphin Tale fans.
Westshore Alliance – Resident and Worker Study
How a baseline resident and worker survey gave the Westshore Alliance a repeatable way to track community sentiment across the district every two years.