Main Street Zephyrhills

How Main Street Zephyrhills unified its brand, event identities and digital communications to tell the full story of historic downtown preservation, merchant support and community connection.

Tampa Downtown Partnership

How baseline resident and worker studies, repeated over time, gave the Tampa Downtown Partnership data to guide growth and retail strategy for Downtown Tampa.

Visit Tampa Bay

How stakeholder interviews and a SWOT analysis with JLL turned Hillsborough County tourism data into a set of strategic recommendations for Visit Tampa Bay.

MOSI

How secret shopping, GoPro visitor recordings, and staff focus groups gave MOSI a research base to reinvent its brand for its 60th anniversary.

Film Tampa Bay

How stakeholder interviews and a statewide industry survey uncovered why Tampa Bay was losing production talent, leading to the creation of the Tampa Hillsborough Film and Digital Media Commission.

Clearwater Marine Aquarium

How an online survey of Orlando visitors and a media spend audit revealed a sizable opportunity for Clearwater Marine Aquarium, sharpening its message and guiding future media buys.

Tampa Downtown Partnership 2018 Worker and Resident Study Results

How a biennial worker and resident study gave the Tampa Downtown Partnership fresh data to share at its Annual Downtown Development Forum.

Film Tampa Bay

How market research into Tampa Bay’s film and digital media industry showed that commercial production could thrive in Florida without state incentives.

Hillsborough County Hotel & Lodging Association

How the Hillsborough County Hotel & Lodging Association turned a strong market position into a three-year strategy with accountability built in.

Ybor City Development Corporation

How research with more than 700 residents and workers grew into More in Ybor, an award-winning platform that repositioned Ybor City as more than a nightlife district.