Tampa-based advisory firm launches new brand platform, expanded consulting capabilities and a future-focused approach to helping organizations thrive in a rapidly changing business environment.
TAMPA, Fla. (October 9, 2026) — HCP Associates, a Tampa-based research, strategy and marketing advisory firm, today announced a significant evolution of its brand, services and market positioning as it celebrates 40 years in business.
The milestone coincides with the launch of a new corporate identity, a redesigned website and an expanded strategic advisory practice focused on helping C-suite leaders and boards navigate growth, disruption, organizational change and emerging technologies.
Anchored by its new positioning statement, “Clarity Changes Everything,” the firm is expanding its role beyond traditional marketing consulting to serve as a strategic leadership partner, helping organizations improve performance, strengthen competitive positioning and make more informed decisions in an increasingly complex business environment.
“Organizations today face a level of uncertainty and change unlike anything we’ve seen before,” said Sean Coniglio, Managing Partner and Chief Strategy Officer of HCP Associates. “Artificial intelligence, shifting customer expectations, workforce transformation and economic pressures are forcing leaders to rethink how their organizations operate and grow. Our mission is to help executives and boards cut through complexity, identify opportunities and create strategic clarity that leads to measurable results.”
Founded in 1986 by R. Patrick Hill as Hill & Associates, the firm established its reputation through a research-driven approach to branding, positioning, and strategic planning. In 2000, Hill began collaborating with Coniglio Polins Interactive (CPI), the digital creative and technology firm led by Coniglio and Eric Polins. The organizations officially merged in 2003, combining established research methodologies with emerging digital technologies, creative communications, and business strategy.
Over the past 26 years, Coniglio and Polins have led the firm’s transformation into a multidisciplinary advisory practice serving public, private, and nonprofit organizations. During that time, HCP has expanded its capabilities, entered new industries and developed long-standing client relationships that extend well beyond traditional marketing services.
Today, those capabilities include executive advisory services, strategic planning, organizational positioning, innovation strategy, stakeholder engagement, digital transformation consulting, marketing communications, and fractional marketing leadership.
The firm’s approach combines market intelligence, strategic thinking, emerging technologies, and leadership alignment to help organizations strengthen performance and accelerate execution.
As organizations confront rapid technological change, HCP is increasingly helping executive teams evaluate how innovations such as artificial intelligence can enhance decision-making, improve operational efficiency, strengthen customer engagement and unlock new opportunities for growth.
“We believe technology should support strategy, not drive it,” said Eric Polins, Managing Partner and Chief Creative Officer of HCP Associates. “Too many organizations are chasing the latest tools without a clear understanding of how those tools fit into their mission, culture or long-term objectives. Our role is to help leadership teams connect innovation to business outcomes and ensure technology investments create meaningful organizational value.”
The firm’s newly launched website, www.hcpassociates.com, reflects this broader vision and introduces an expanded portfolio of consulting services designed to support leadership teams facing increasingly complex challenges.
The redesigned platform highlights HCP’s work across public, private and nonprofit sectors, demonstrating how research-driven intelligence, strategic planning and innovative thinking can drive organizational growth and performance.
While HCP’s foundation remains rooted in its three core disciplines of Research, Strategy and Marketing, its future is increasingly focused on helping organizations align leadership, strategy, technology and communications to achieve sustainable success.
Headquartered at Port Tampa Bay’s Joseph Garcia International Center since 2008, HCP Associates has served more than 500 clients across 14 industries and received more than 150 industry awards and recognitions.
As the firm enters its fifth decade, HCP plans to continue expanding its strategic advisory services, AI-focused consulting capabilities and executive marketing leadership programs, strengthening its position as a partner to C-suite leaders, governing boards and organizations committed to growth and transformation.
The firm’s 40th anniversary theme, “40 Years of Insights That Endure,” recognizes the experience and relationships that have shaped HCP while reinforcing its commitment to helping organizations navigate what comes next.
Learn more at www.hcpassociates.com.
About HCP Associates
Founded in 1986, HCP Associates is a Tampa, Florida-based strategic advisory firm specializing in research, strategy, organizational growth and marketing leadership. The firm partners with executive teams, boards, government agencies, nonprofits and private-sector organizations to improve performance, strengthen market positioning and navigate change through data-driven insight, innovative thinking and emerging technologies.
Guided by its belief that “Clarity Changes Everything,” HCP helps leaders make smarter decisions, align stakeholders and achieve measurable results in an increasingly complex world.
Media Contact
Eric Polins
HCP Associates, Inc.
epolins@hcpassociates.com
Office: 813-318-0565 Ext. 104
Mobile: 813-503-6386
www.hcpassociates.com
