“Progress You Can Live In” – BartowCRA.com connects residents and prospective partners with redevelopment projects, programs, and the improvements taking shape across the district.
BARTOW, Fla. (August 26, 2026) – HCP Associates has completed the design and launch of BartowCRA.com, a new dedicated website for the Bartow Community Redevelopment Agency (CRA). The CRA Board approved the site at its meeting this evening following a presentation of the finished platform.
The Bartow CRA works to strengthen the city’s redevelopment district via public improvements, private investment, and incentive programs for businesses and homeowners. As the agency’s work expanded, CRA leadership identified the need for a single, dedicated place where residents, property owners, and prospective partners could see what the CRA does and how to take part.
Strategic Communications for Bartow CRA
HCP Associates first presented to the CRA Board in February 2025 as the agency’s communications consultant, charged with creating a strategic communications plan. The new site is the most visible result of that work.
BartowCRA.com brings the agency’s information together in one place. Visitors can learn about the CRA’s mission, history, and district boundaries; review reports and documents; find meeting information; and explore grant and incentive programs. A Redevelopment section profiles current and upcoming projects, such as the Polk Street Community Center improvements and the redevelopment of 330 E. Main St., and invites developers and investors to partner with the agency. A Community section highlights Bartow’s arts, culture, and history, its parks and trails, and CRA news.
Showing the authentic charm of Bartow was a key focus point. HCP worked with local photographer Keni Parks and with the City’s Parks and Recreation leadership to capture Bartow as it is today, with no stock imagery. On the site’s Programs and Grants page, interactive before-and-after sliders show what CRA incentives have produced: a downtown façade improvement at the Palace Pizza building, a vacant storefront converted into an open paint studio, and an owner-occupied home restored with a new roof, windows, and paint. Visitors can drag a slider across each photo to see the change for themselves.
“We’re really pleased with how the before-and-after photos came out on the site,” said Robert Allen Jr., Vice President at HCP Associates. “The CRA has done a lot of work in Bartow. When you see the two pictures side by side, the impact is pretty striking.”
For more information on the Bartow CRA, its projects, and its programs, visit BartowCRA.com.
About HCP Associates
Celebrating 40 years of experience in 2026, HCP Associates is a research-driven branding and communications firm specializing in strategic positioning, identity systems, digital execution, public relations, and cinematic storytelling. HCP partners with organizations across diverse industries to build brands that are clear, credible, and built for long-term growth. For more information, visit www.hcpassociates.com.
