St. Petersburg, Fla. (December 14, 2011) HCP’s Senior Strategist and Healthcare specialist James Doulgeris will be the featured speaker at an upcoming American Marketing Association (AMA) event—Top Ten Strategies to Acquire, Retain and Win Back Patients—and how to make them work for YOU!
Doulgeris’ background includes over 35 years of healthcare and biotechnology executive management experience. His expertise stems from serving as President, CEO, and Director for a number of boards, for-profit, non-profit, public and private companies, in the hospital, ancillary provider, medical device and healthcare service industries.
Attendees of the event will benefit from Doulgeris’ insight regarding the latest trends in healthcare marketing, and how changes in patient behavior and expectations can impact your marketing strategy. The discussion will explore the top 10 changes in patient expectations, and how to properly identify and address them. Doulgeris will also delve into patient retention and referral strategies, as well as best practices for hiring a capable team to adapt to the changes occurring. Participants will leave the seminar with actionable steps that can be implemented for immediate success.
The St. Petersburg Carillon Park Hilton will be hosting this event for the Tampa Bay chapter of the AMA on Friday, January 27th, from 7:30 a.m. to 9:30 a.m. For more information on the seminar, and registration details, please visit, http://www.amatampabay.org/our-events.aspx.
Jan 2012 Healthcare Marketing Invitation