TAMPA, Fla. (October 1, 2014) HCP is growing its research department, with the new addition of Dana Putney as Manager of Market & Client Research. Putney comes to the firm with years of experience performing quantitative, qualitative, and mixed methods research; her contributions will enhance our client services capabilities within the research as well as the marketing sides of the business.
Putney is a graduate of the University of South Florida, where, among her many research positions, she was employed on a major NIH grant for a Dean of the university. She comes to the firm after most recently providing marketing support for a law firm. Her dual background allows her to apply both her longtime training as a researcher and her most recent experience writing and designing marketing materials for the legal industry toward creating expertly crafted market research with equal footing in both worlds. This understanding of both the marketing and research needs of HCP’s clients will allow her to best serve clientele from every industry, and identify opportunities for growth and positive change for companies and organizations in need.
As Manager of Market & Client Research, Putney will be a key member of the research team, overseeing large volumes of data and implementing both qualitative and quantitative research studies throughout a wide range of industries. She will also conduct a variety of secondary research and data mining for the firm, including web analytics, media placement, market snapshots, and competitor analysis. HCP is eager to welcome this addition to its already strong research division, and the company looks forward to expanding its capabilities.