TAMPA, Fla. (December 7, 2017) Senior marketing leadership at Suncoast Credit Union approached HCP Associates in September 2017 seeking data to aid in benchmarking brand awareness in service areas and consulting for 2018 marketing budget planning.
The credit union deploys a marketing mix leveraging a variety of mediums, but puts primary emphasis on raising its profile of awareness within counties where it has a presence through the financial support of several community events and charitable organizations.
While digital and many traditional mediums can easily be tracked for an ROI, event sponsorships are more difficult to quantify. Before committing to 2018 decisions, executive leadership decided to conduct a brand awareness study from a third party firm. This study will measure familiarity with the credit union and its competitors, marketing medium recall and overall brand equity.
HCP’s Senior Business Strategist/Partner, Sean Coniglio said, “The diverse banking and credit union marketplace along the west coast of Florida poses many challenges to building and growing market share through new members and growth among existing members. This benchmarking study will provide the ability to segment the market, understand today’s most important financial needs and help create a marketing plan where we believe creative messaging and advertising will provide a greater return on investment for Suncoast Credit Union.”
No stranger to the financial market, HCP Associates has nearly three decades of extensive experience with organizations like Raymond James Financial, PSCU, The Bank of Tampa, USF Federal Credit Union, Tampa Bay Federal Credit Union and many more.
Suncoast Credit Union is a 720,000-member organization with a presence in 17 counties throughout the state of Florida. They are primed to reach the $10B asset mark in the next 18 months. Originally a credit union for educators, in 2014, Suncoast modified its charter and since that time, opened up its membership criteria to all.
For more information on Suncoast Credit Union, please visit www.suncoastcreditunion.com.