TAMPA, Fla. (Oct 1, 2019)- After 33 years in business, HCP Associates has recruited talented college graduates from some of the best universities. Today, HCP Associates’ Managing Partner Eric Polins announced the addition of Shirleyn Babu, a recent graduate from the University of Tampa (UT).

“We are happy to welcome another talented University of Tampa graduate from the UT’s College of Arts and Letters. Over the years, we have been graced with the opportunity to partner with numerous universities, both private and public. Our advanced internship (AI) program gives recent graduates a chance to get their feet wet in the real world of marketing and communications before starting a career in our line of work. We have hired numerous candidates after the advanced internship; additionally, it also helps them align academic training with real-world application which in turn helps them better determine a career path. Its been a win-win for all. We are excited to welcome Shirleyn to the HCP Team,” said Eric Polins.

Originally from Kerala, India, Babu was born and raised in Dubai, United Arab Emirates. Babu fosters an inherent passion for writing and content generation. Her outgoing and risk-taking personality encouraged her to travel across the globe to pursue a Bachelor of Arts degree in Communication and Public Relations from the University of Tampa.

During her time at UT, Babu immersed herself in many different courses such as Practicum to Broadcast Management, Communication Research Methods and Media Aesthetics and Creativity, which allowed her to experience different aspects of the communications field. She was also part of the UT radio club as a radio jockey with an on-air segment, which enabled her to become comfortable with creating stories and writing content on command.

As a Communications Coordinator AI at HCP, Babu will concentrate on creating unique content for B2B and B2C retainer clients, utilizing digital and traditional marketing and PR tactics. She will develop digital press kits, draft press releases, and train to understand the value-added elements of strategic communications and brand equity. She will work with the senior management and staff to promote and educate the public about HCP’s diverse history and unique core competencies and capabilities merging research, strategic planning and marketing.

Babu strives to understand client needs through the tactical use of media and generate press releases and media alerts to engage audiences and develop business. She will collaborate with team members across all departments in order to execute innovative and detailed content plans.

Working diligently, Babu will comprehend technical material in the interest to revamp information into appropriate content to engage and inform a variety of both B2B and B2C audiences.

Babu has a passion for travel, the environment, different cultures, food and music. Outside the office, she enjoys performing at open-mic nights, visiting new places and spending time with her family, friends and dog.

For more information about HCP Associates, please call 813-318-0565 or visit www.hcpassociates.com.