General Tommy Franks Leadership Institute and Museum Rebrands Online with HCP Associates
HOBART, Okla. (August 22, 2016) HCP Associates recently renovated the brand and internet presence for Franks & Associates, the management company commanded by retired General Tommy Franks.
HCP Brand Strategist/Partner Eric Polins said, “We’ve been working with General Franks for some time now; we actually met while developing a capital campaign for the Pepin Heart Hospital back in 2003. We developed his first website and brand presence prior to his public speaking run and book deal with HarperCollins for American Soldier, which was a #1 New York Times Best Seller.”
The General Tommy Franks Leadership Institute and Museum in Hobart, Oklahoma, is considered to be the first post-Iraq War museum. The retired four-star general was in charge of U.S. Central Command during the eventful early years of the George W. Bush administration. Coincidentally, George W. Bush awarded Franks a Presidential Medal of Freedom, which is a prized display in the museum. Other memorable exhibits, according to Museum Director Trapper Heglin, are a motorcycle and sidecar given to the general by the King of Jordan, the jukebox from the general’s favorite high school soda fountain, and “top secret videos” of the general discussing war strategy with George W. Bush.
The museum also exhibits an almost-obligatory piece of the World Trade Center, one of Saddam Hussein’s cigars, and “different rags and memorabilia from Afghanistan,” according to Heglin, who stressed that its purpose is not to burnish the general’s image, but to promote “leadership, patriotism, and service.”
For more information on The General Tommy Franks Leadership Institute and Museum, please visit www.tommyfranks.com.