TAMPA, Fla. (December 20, 2013) Emerald Greens Condo Resort retained HCP Associates, Inc. as its marketing firm of record following a market and competitor analysis conducted by the firm. They will move forward with the marketing strategy developed and guided by HCP.
Emerald Greens Condo Resort is a 50 room resort located on the property of Carrollwood Country Club, a private 27-hole Country Club in North Tampa.
The task of the research process was to pinpoint efforts that would increase multi-room night bookings, attract more international visitors, better position their offering with their ideal guest, and provide supplemental “boosts” during the slow season. The process involved an analysis of the local market, and seeking partnerships between companies and organizations locally that have a need the luxury suite condo/resort property could fulfill. HCP’s research team also evaluated the property’s current marketing efforts and identified additional mediums through which they could gain exposure on a local, national and international scale.
HCP Senior Strategist/Partner, Sean Coniglio said, “HCP is eager to facilitate the launch of the 2014 marketing plan for the luxury suite property. There are significant opportunities to build awareness locally, and enhance national and international exposure. We look forward to guiding this process.”
Elements of the plan launched in November of 2013 and carry through 2014, with the intent of the cross-functional marketing strategy being increasing brand visibility and building recognition of Emerald Greens Condo Resort as a top lodging destination in the Tampa Bay area, with amenities speaking to the stay and play, business traveler, and out-of-market guests seeking first class accommodations.
The team is currently focused on revamping the resort hotel’s web presence and coordinating their first annual charity golf tournament, the Shamrock Open. This project is aimed at garnering local awareness of Emerald Greens and bolstering community outreach. The tournament will be hosted at Carrollwood Country Club on March 10, 2014, and is benefitting Voices for Children of Tampa Bay.
For more information on Emerald Greens Condo Resort, please visit their website at www.stayandplaytampa.com.