Big Top Flea Market Engages HCP in Snapshot Research to Enhance Customer Traffic

TAMPA, Fla. (March 28, 2013) Ownership of the Big Top Flea Market of Tampa recently engaged research, strategy and marketing firm HCP to evaluate its current business. The overarching request is for guidance in positioning the business for growth, with the most immediate goal of driving more traffic to the North Tampa destination.

To develop the best recommendations for moving forward, HCP has launched into a detailed phase of initial research involving customer and competitor research through site visits. The competitor research involves secret shopping trips to 10 competitors based throughout the Tampa Bay area, and an analysis of their operations. The visits to Big Top involve intercepts with customers and vendors, to gauge their reactions to Big Top and desired improvements.

Based upon the collective feedback and market analysis, HCP will develop actionable recommendations for ownership to consider, which will help them better align with customer/vendor needs and remain competitive with the local flea market alternatives.

For more information on Big Top Flea Market, visit

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