In early 2011, D’Agostino approached HCP with a great concept, but no brand. The HCP team worked with D’Agostino to develop a brand that embodied his vision. From their brand platform sprouted the Zen on the Green brand. HCP developed their logo, website, and collateral while building a brand presence within the marketplace through public relations.
With the brand established, D’Agostino was ready to take it to the next level. HCP planned, wrote scripts, directed, and filmed custom video applications for sale through various marketplaces, including iTunes and Amazon. Currently HCP is converting the online training videos into Mandarin Chinese for the Asia market space.