HCP started by announcing the company’s move from San Francisco and naming Tampa as the new headquarters for the Americas. The company is in the process of expanding their hospital-based clients throughout North America.
Client: Synergy Health
Synergy Health is a global leader in healthcare services headquartered in Swindon, UK. With over 1,000 new employees in the US and three fairly recent acquisitions, including Oldsmar-based SRI Surgical in 2012 for roughly $28 million dollars, Synergy was seeking a firm to handle their public relations, community affairs, and tradeshow management services.
HCP created a branded theme for all upcoming tradeshows, created new print-based advertisements for various industry publications, implemented a nationwide public relations campaign, and orchestrated a detailed community affairs plan to engage and involve the Tampa newcomer as a national Healthcare Provider for hospital sterilization services.