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SUNZ Insurance Reengages HCP Associates to Focus on National Branding

TAMPA, Fla. (March 22, 2019) – Today, HCP Associates Managing Partners Sean Coniglio and Eric Polins announced HCP will once again serve as strategic marketing partners with SUNZ Insurance. HCP will lead brand building, strategic planning and marketing programs focused on Professional Employer and Staffing industries.

“We are thrilled to be serving SUNZ again. We enjoyed working with them in the mid to late 2000s initially branding and positioning them in the professional employer organization (PEO) market space. It’s extraordinary to see their growth and success catapulting them out of Florida into the national market, said Coniglio.”

HCP started working with SUNZ Insurance to establish their initial brand platform and strategy in 2005. Following the launch of their new brand and position created by HCP, SUNZ faced the challenge of identifying methods to boost awareness of the company and its customized approach, offering workers’ compensation policies for PEOs and staffing firms.

In concert with the completion of the brand strategy and marketing plan, HCP managed the brand rollout within trade associations events, industry publications, direct marketing outreach, digital, social media and public relations. This implementation helped boost recognition of SUNZ within a competitive marketplace position and with a distinctive one-of-a-kind approach.

Established in 2005, SUNZ was originally based in Downtown St. Petersburg with a small team of employees. Since then, the company has expanded rapidly and now employs several hundred employees. Additionally, the company has also expanded beyond state lines, serving PEOs and staffing firms across the nation.

Due to the company’s growth throughout the United States with various affiliated service brands, the company reengaged HCP to develop a brand strategy to align the associated entities to posture appropriately with unique market tactics in different vertical markets.

HCP will be working with the leadership at SUNZ to provide strategic marketing support. HCP will assess and refine the brand positioning in order to plan the best approach to their positioning as they continue to grow and expand. In addition, HCP will simultaneously work with SUNZ’s internal communication staff to promote monthly marketing activities. HCP will create an action plan to detail activities for the corporate leadership team. This proactive action plan will also serve as a guideline for how they should most effectively market each affiliate company.

“It’s always gratifying to see a former client return as a much larger competitor in their space. We are thrilled that SUNZ leadership are once again trusting us to be their ambassadors of their brand to take things to another level,” said Polins.

Headquartered in Bradenton, SUNZ Insurance is a national provider of large deductible workers’ compensation insurance and insurance services to PEOs, staffing companies, and large employers. SUNZ designs and administers custom workers’ compensation insurance programs. In addition, they provide loss control, claims administration, cost containment and subrogation services.

For more information about SUNZ Insurance, please visit