The Pinellas Suncoast Transit Authority is Pinellas County’s transportation organization. Their mission is to connect people to places safely. The organization strives to be the people’s first choice for transportation and a driving force for social, environmental, and economic vitality in the community through innovation and partnership.
To launch the community sentiment study, HCP Associates developed a questionnaire reviewed with and approved by the PSTA leadership. The categories developed targeted brand awareness, knowledge of services, level of agreement on topics of importance to the transit authority, and general perceptions of the organization.
The research team targeted residents located in all areas of the county to gain a representative sample, thus reporting on the entire county’s sentiments.
Upon completion of the data collection and analysis, community sentiments became clear. The feedback provided baseline, quantitative data for the organization to use. Insights from the survey validated that residents value public transportation within the County. PSTA is excited to have the information to track data points against in the years to come and have relevant information to assess business strategies, decision making, and brand awareness.
The results from the survey were presented to the Board of Directors. The survey results were presented alongside the other two surveys routinely conducted—rider study and employee survey voice. These metrics will serve as monitors to how the community perceives PSTA in the future.