You Impact
How HCP built the YouImpact brand and an online video program to give judges and DUI offenders an alternative to live victim impact panels.
Clearwater Marine Aquarium
How an online survey of Orlando visitors and a media spend audit revealed a sizable opportunity for Clearwater Marine Aquarium, sharpening its message and guiding future media buys.
Lutz Prep
How a five-year culture study of Board members, administrators, and faculty gave Lutz Prep a roadmap of recommendations for its next chapter.
Empower Adventures
How customized market studies and secret shopping across its zip line locations guided Empower Adventures’ launch of a new Tampa Bay adventure park.
Arete
How three disparate DG Morrison brands were united under one new name, Arete, to raise the family company’s profile across its golf, community, and resort markets.
Tampa Bay Rays 2020 Portfolio
How a coalition of Tampa Bay business leaders built the Keep the Rays in Tampa Bay movement into a full branded campaign with its own website, videos, and events.
Elite Pools
How a pineapple-inspired logo helped Elite Weiler Pools rebrand as Elite Commercial Pools and Fountains, focused solely on commercial construction projects.
Tampa Bay Defense Alliance Branding
How new leadership at the Tampa Bay Defense Alliance turned to a fresh branding and positioning strategy to spotlight the region’s outsized economic ties to its military bases.
TEKA/Küppersbusch
How a go-to-market strategy built TEKA’s first US headquarters in Tampa and landed Home Depot as a distribution partner, paving the way for the high-end Küppersbusch line.
Quality Counts
How an in-depth brand assessment gave Quality Counts a new positioning statement, Data that Drives Communities, and its own technology brand, MyQC.
