USF Federal Credit Union

How a campus sponsorship and the “Are You the Best Bull?” social campaign helped USF Federal Credit Union build awareness among students, staff, and alumni.
SMI

How a new positioning platform, ‘Perfecting the Balance of Maintenance,’ helped SMI define the Interior Maintenance Services niche and grow 36 percent in under 18 months.
Media General

How decades of campaign work with the Tampa Tribune led HCP to conceive and launch CENTRO, a Hispanic publication, and support new niche titles under the Rain Publishing brand.
FCCMA

How a statewide Florida Ambassador Program helped FCCMA spread the message that Professional Management Matters to elected officials and future public administrators.
The Surgicalist Group

How research into a new hospital surgical care model shaped the brand and 12-month rollout strategy behind The Surgicalist Group’s national launch.
DENTCO

How a Faces campaign of illustrated headshots gave DENTCO a human face for its Exterior Services Management and helped sustain a 99 percent retention rate.
Sheraton Sand Key Resort

How ongoing marketing and a new data-driven website helped the Sheraton Sand Key Resort stand out within Starwood’s brand standards after its 40th anniversary renovation.
You Impact

How HCP built the YouImpact brand and an online video program to give judges and DUI offenders an alternative to live victim impact panels.
Empower Adventures

How customized market studies and secret shopping across its zip line locations guided Empower Adventures’ launch of a new Tampa Bay adventure park.
SMI

How a national marketing toolkit, from a new website to a tradeshow booth, supports SMI’s around-the-clock interior maintenance and disaster recovery services.