Sweetbay
How an online survey of nearby shoppers helped Sweetbay Supermarkets diagnose why a new store was underperforming and guide local outreach efforts.
CitraPac
How taste tests and distribution research positioned CitraPac’s frozen citrus snacks for school food service, leading to nationwide school system distribution.
Apex
How research into new vertical markets helped APEX pivot beyond a declining defense industry into bridge building, signage, and other markets with a new brand and public relations strategy.
PSCU-FS
How research with nearly 100 credit union executives repositioned PSCU Financial Services and helped it grow into the industry’s clear leader.
The Maserati Club
How a database-driven WordPress rebuild replaced The Maserati Club’s outdated Flash site and connected its chapters with online membership and e-commerce.
Thrive
How a nature-inspired rebrand built around the message “we help your company thrive” repositioned Thrive-HR, which was acquired by a larger competitor within two years.
EMS
How interviews with EMS’s sales team and clients shaped a consistent message and lead generation plan for the human resource services provider.
TriCore
How HCP helped TriCore create and launch the Payroll Cost Management model, positioning it as the nation’s first company to offer PCM to small and medium sized businesses.
Tampa Bay Rays 2020
How a decade-long debate over the Tampa Bay Rays’ future became a branded community movement to keep the team in Central Florida.
MinSURG™
How a new corporate identity and tradeshow strategy helped MinSURG introduce TruFUSE, a minimally invasive alternative to traditional facet fusion surgery.
