Tampa Bay Defense Alliance

TBDA Tampa Bay Defense Alliance logo over faded soldiers at sunset

How the Tampa Bay Defense Alliance built community support for MacDill Air Force Base from its 2012 founding through the MyMacDill campaign, the Tampa Bay Trophy and a rebrand around One Team. One Voice.

Project Focus

Project Focus logo over a faded aerial view of a campus

How a 2021 strategic planning engagement with Focus Academy grew into a long term partnership connecting education, adult services, workforce preparation and an ambitious vision for Project Focus.

Voices for Children

Voices for Children logo over a photo of a boy looking up thoughtfully

How unscripted interviews with 12 volunteers became a multi-media campaign that helped Voices for Children of Tampa Bay recruit more guardians ad litem than it had trainers to prepare.

Portico

The Portico logo over a blurred restaurant interior

How a community needs study for an abandoned Downtown Tampa church helped shape the property that became known as The Portico.

Camp Boggy Creek

Camp Boggy Creek logo over a faded lakeside photo

How four HD public service announcements, aired more than 3,000 times across 19 channels, fueled Camp Boggy Creek’s ‘Let the Love Shine’ fundraising campaign.

USF Federal Credit Union

USF Federal Credit Union logo over a jar of coins with a sprout

How a campus sponsorship and the “Are You the Best Bull?” social campaign helped USF Federal Credit Union build awareness among students, staff, and alumni.

FCCMA

FCCMA logo over a faded waterfront city skyline

How a statewide Florida Ambassador Program helped FCCMA spread the message that Professional Management Matters to elected officials and future public administrators.

Lutz Prep

Lutz Preparatory School shield crest over a faded hallway photo

How a five-year culture study of Board members, administrators, and faculty gave Lutz Prep a roadmap of recommendations for its next chapter.

Tampa Bay Defense Alliance Branding

Tampa Bay Defense Alliance TBDA logo over silhouettes of service members

How new leadership at the Tampa Bay Defense Alliance turned to a fresh branding and positioning strategy to spotlight the region’s outsized economic ties to its military bases.

Tampa Headquarters

HCP Associates, Inc. · The Joseph Garcia International Center 1101 Channelside Drive, Suite 301, Tampa, Florida 33602