Once the brand platform was completed, we developed print, web, and tradeshow-related collateral materials into a clear and consistent message. The message was, “We help you stay independent by serving your basic back-office needs, allowing you to focus on clients and prospective clients.” Once all the primary sales and marketing materials were in place, we supported the sales force by clearly defining the services they offer and including a lead generation program. The result was a consistent year-over-year growth of clients, and the operations today is now three times as large as it once was after only three years.
My Back Office
Client: My Back Office
Industry: Administrative/Human Resources/Payroll
The startup firm, like many ASOs, was built around serving 1-5 employee companies and found itself seeking a way to grow and broaden its business.
HCP researched the clients they serve and explored the markets those clients were in, and helped to develop a marketing plan that included business development with marketing. First, the brand itself needed to be modified and refined to complement and appeal to the industry and positioned itself with a clear and concise service statement.