TAMPA, Fla. (March 30, 2016) HCP recently completed a survey of Westshore Yacht Club residents for Westshore Club Holdings.
HCP’s Senior Research Director Sarah Lindemuth said, “The study will help the management company currently overseeing operations on the on-site Bay Club, make decisions regarding service additions, modifications and new ways to engage residents with the Club.”
Westshore Yacht Club is a luxury residential community located in South Tampa, developed by WCI. Marketed amenities include its deep-water marina, Spa Nautique, a fitness center and the Bay Club; all in a close proximity to culture, shopping, entertainment and dining.
The Bay Club is privately owned and is managed by Vesta Property Services. It offers members casual dining, event space and a poolside tiki bar. This is a members-only club; membership dues for residents of Westshore Yacht Club are automatically rolled into their community fees.
According to Vesta Property Services management, the ultimate goal is for the Bay Club to become a profitable entity that can be “owned” by the Westshore Yacht Club community. To make informed decisions regarding the future of the Bay Club, Westshore Club Holdings engaged HCP to conduct a study of current residents to find out their reactions to current amenities, interest in new additions and how to bring these to fruition.
Over an eight-week timeframe, HCP met with Club ownership and management to gain an understanding of the current situation. This insight helped fine-tune the topics that needed to be addressed within the survey to yield actionable and quantifiable information to help shape the Bay Club of the future.
The HCP research team developed a questionnaire, hosted the questionnaire online, and deployed it to the residents of Westshore Yacht Club. Approximately two-thirds of the resident households participated in the survey. Questions addressed the topics of current club usage, aspirational usage, club improvements, service requests, and beyond.
Residents brought to light specific amenities, community activities and service adjustments that they would like to see become available. HCP highlighted these observations along with recommended action steps to take in the near as well as long-term.
“The beauty of what we do is that the information helps guide data-driven decision making—keeping clients from acting on what they think their customers need and instead acting on the real areas of priority. In the case of Westshore Yacht Club, the ownership and management are taking a vested interest in what the residents—their stakeholders—want to see the Club become. They have set themselves up for positive steps forward,” Lindemuth said.
For more information on Westshore Yacht Club, visit http://westshoreyachtclub.wcicommunities.com.