The Hillsborough Area Regional Transit Authority sought help from HCP Associates; the transportation organization wanted to determine three things—what the community knows about the organization, what they think they know, and what they don’t know. HCP Associates worked to create a community sentiment study to produce quantifiable data for HART. Efforts would serve as a benchmark for leadership, offering insight into the development of future communication and marketing plans and big-picture business strategies.
The survey revealed rider and non-rider sentiments, knowledge, and feedback to the transit authority. There are many opportunities, improvements to be made, and positive sentiments that were confirmed for HART. HCP Associates presented their findings internally and then to the Finance and Audit Committee on October 15, 2018.