Elite Pools

Client: Elite Pools
Industry: Contracting Firm Specializing in the Construction of Pools, Fountains, Spas, and Water Features

Challenge:

Since 1984, Elite Weiler Pools has successfully completed over 12,000 construction projects for organizations such as Hilton Ruby Lakes, Disney World, Tampa International Airport, St. Pete Times Forum, Manatee State College, The Boys and Girls Club, YMCAs, JCCs, dozens of homebuilders and many others. Originally constructing both residential and commercial projects, Elite Weiler Pools decided to rebrand exclusively to focus on commercial construction and additionally rebrand as Elite Commercial Pools and Fountains.

Solution:

HCP Associates was once again engaged by longtime client Elite Weiler Pools to help them rebrand and reposition to Elite Commercial Pools and Fountains. Along with a new name, HCP led in the branding and creative direction to produce a new logo, tagline, website, and other corporate identity collateral.

Elite Commercial Pools and Fountains is a contracting firm specializing in the construction of pools, fountains, spas, and water features for both public and private sector clients in Central and Southwest Florida. Since 1984, Elite has successfully completed over 12,000 construction projects for organizations such as Hilton Ruby Lakes, Disney World, Tampa International Airport, St. Pete Times Forum, Manatee State College, The Boys and Girls Club, YMCAs, JCCs, dozens of Homebuilders and many others.

After researching the Florida commercial pool and fountain industry, studying competitor brands and services, and understanding hundreds of successfully completed projects, HCP created a very unique logo and brand position featuring a fountain that resembles an abstract pineapple. HCP designed this icon because pineapples have become the ultimate symbol of hospitality and luxury. The pineapple commands attention with its segmented pinecone exterior and voluminous crown. In the past, pineapples were used as centerpieces for lavish displays and elaborate presentations. HCP chose this design to showcase that Elite sculpts their work to captivate individuals and impress them with their high-quality artisanship. Like a pineapple, a beautiful pool or fountain welcomes guests and provides an inviting environment for others to enjoy.

Upon concepting new ideas for a logo, HCP created accompanying rhetoric to create a cohesive and welcoming website to reflect the new brand and the company’s exclusive service offerings. The website’s newly structured layout strategically showcases the number of different projects that Elite has worked on over the decades as well as case studies describing highly successful and large-scale commercial designs and installations. HCP used public relations and media efforts to communicate the company’s new brand platform to Florida prospects and existing clientele to promote their offerings within the region. Upon rolling out Elite’s new website, print and digital brand collateral was created including custom card stock, email signatures, business cards and other corporate identity mediums.

Our work with Elite is a testament to HCP’s philosophy of research, strategy, and marketing. By researching the industry, HCP was able to uniquely and strategically develop and promote a brand that sets them apart from their competitors, highlighting their expertise as well as the number of large-scale projects they have worked on to engage the proper audience.