Dr. Susan C. Schuler, HCP Associates Senior Market Research Associate

Dr. Susan C. Schuler

Senior Market Research Associate

A graduate of the University of South Florida (BS and MA) and the University of Pennsylvania (PhD), Dr. Schuler has accumulated over 30 years of experience in marketing research including experience with professional marketing research firms, advertising agencies, as well as forming her own company.

She gained special expertise working with national health care companies, including the Prudential HMO and Comprehensive Care, as well as with major electric utilities (Tampa Electric and Florida Power) and Federal and State government agencies, including the Environmental Protection Agency (EPA), the National Aeronautic and Space Administration (NASA) and Governor Jeb Bush’s Department of Economic Development.

As HCP’s Senior Market Research Associate, Dr. Schuler provides clients with quantitative and qualitative research design, statistical analysis and reporting. She believes that the needs of the client are of paramount importance.  This includes bringing her experience to bear on the design of the project, providing the most effective design consistent with providing valid information to the client, seeking client input at key-decision points in the research process, keeping the client informed on progress and presenting results in concise, easy to interpret text, tables of data and graphics.

Dr. Schuler has taught marketing research at the undergraduate and graduate school levels as an Adjunct Professor at the University of South Florida and the University of Tampa.  In her spare time, she is involved with the Taoist Tai Chi Society of the USA, where she volunteers instructing tai chi classes for better health.