The segment aired on Saturday, February 6, 2021. The Today Show viewers saw Sanders explore the jungles of the Amazon, scale the peak of Mt. Everest, and get up close and personal with the Lombardi Trophy. The clip which was later posted on YouTube has been viewed 21,000+ times. The ROI for a PR campaign of less than 90 days delivered a return on investment valued at over 20x the project budget. Click below to watch the spot!