HCP created a PR strategy and a very precise timeline to target national and international media outlets and film and entertainment industry professionals to create a major news story around the woes of film and TV production shutdowns in 2020. Although many media outlets, digital, broadcast, and traditional were attracted to the Mandalorian Technology, it was National NBC Correspondent and USF grad Kerry Sanders with the TODAY Show that was intrigued immediately and began conversing with the HCP Team to create a spot that would be out of this world and to be aired on national TV during Superbowl Weekend. Which the Tampa Bay Buccaneers won, by the way.
The segment aired on Saturday, February 6, 2021. The Today Show viewers saw Sanders explore the jungles of the Amazon, scale the peak of Mt. Everest, and get up close and personal with the Lombardi Trophy. The clip which was later posted on YouTube has been viewed 11,000+ times. The ROI for a PR campaign of less than 90 days delivered a return on investment valued at over 20x the project budget.