The application would launch at the Special Operations Forces Industry Conference (SOFIC) in May 2019. SOFIC is the premier venue for the SOF community to interact with the industry and collaborate on its challenges. This required product branding, positioning, public relations, tradeshow management, and creative design.
HCP utilized in-house veteran team leadership to guide strategic planning sessions with VATC senior leadership and their team of veteran SOF specialists to create and deploy a unique branding and positioning platform and a public relations strategy to launch the global debut of their EPIC Ready Suite at SOFIC 2019. From colors/themes and tradeshow management to positioning statements and private party debut to hand-picked SOF Operators, the gold version of EPIC Ready debuted successfully and garnered major industry attention in the SOF and Armed Forces Community.
Florida’s military and defense industry is the fourth largest contributor to the state’s economy. Over decades, HCP has remained strongly committed to supporting businesses in the military and private sector that support our nation’s national security and the world’s coalition to fight for freedom and unity on a global scale.