Solution:
HCP Associates was selected as the Agency of Record to lead a full-scale rebrand, launch an integrated marketing program, and develop a sustainable path for national expansion.
Strategic Brand Planning
HCP conducted planning workshops with Thatch leadership to define brand values, tone, and long-term goals. These sessions embraced a new positioning platform centered on trust, responsiveness, and technical excellence.
Name Refinement & Rebranding
We shortened the name from Thatch Computer Consulting to Thatch, signaling a clean break from legacy terminology and embracing a broader, tech-forward identity. A new visual system was developed, including logo, color palette, typography, and design themes—all captured in a detailed brand and style guide.
Tagline & Messaging
A new tagline was introduced to reflect Thatch’s commitment to reliability and service:
Where Technology Meets Trust.™ This became the foundation for voice, tone, and content across platforms.
Website Redesign & Launch
We designed and launched a fully responsive, modern website at www.thatchcc.com, positioning Thatch as a future-focused IT partner across healthcare, finance, and manufacturing. The site includes detailed service content, leadership bios, case studies, and lead-generation funnels in addition to a robust newsroom.
Corporate Identity System
We created a cohesive brand system that included new business cards, letterhead, envelopes, email signatures, pitch decks, Word templates, and PowerPoint presentations—ensuring unified brand expression across internal and external touchpoints.
Public Relations & Digital Media Kit (DMK)
To elevate Thatch’s visibility and credibility, we launched a dedicated online newsroom and comprehensive Digital Media Kit featuring:
- Company fact sheet and profile
- Executive bios
- FAQ
- Services overview sheets
- HD logo and brand asset downloads
- Press release archive
- Client testimonials and video content
This centralized platform now supports media outreach, investor relations, and inbound PR opportunities.
Community Activation through Sponsorship
To boost brand visibility locally and underscore Thatch’s commitment to the region, we developed a high-profile sponsorship agreement with the Lansing Lugnuts, a minor league baseball team. Activation highlights included:
- National press release distributed via PR Newswire
- First pitch by Thatch’s CEO
- Branded stress baseball giveaways
- In-stadium signage and Jumbotron exposure
- Business night sponsorships and community tech events
2026 Marketing Planning & Budget Development
As a strategic partner, HCP is developing Thatch’s first comprehensive annual marketing budget and plan for 2026, which includes:
- Paid media and digital advertising
- Local and industry-specific sponsorships
- Quarterly PR and thought leadership cycles
- Campaign measurement and optimization dashboards
- A living marketing calendar updated monthly with Thatch’s leadership
Outcome:
The reimagined Thatch brand reflects a bold, modern, and trustworthy IT partner ready to compete at a national level. With a revitalized identity, an enhanced digital presence, and consistent PR infrastructure in place, Thatch has successfully repositioned itself for long-term growth.
HCP Associates remains an embedded partner—managing ongoing strategy, brand integrity, earned media, and market expansion efforts—ensuring Thatch’s transition from regional provider to national leader is not only successful, but sustainable.
