HCP did a national roll-out within the Retail Facilities industry by producing various print-based communications tools for business development efforts and generated press releases to announce the new brand and a suite of enhanced services. HCP designed a new website presence, created a scalable tradeshow booth for various association-sponsored shows, produced viral HD videos for social media marketing, and produced a series of print advertisements for several market-associated publications.
Packaged service offerings better aligned client requirements with niche services, and the business continues to grow at a very high rate annually. With the expansion of national clients, the need for retention marketing began to grow. HCP created a campaign process for unique touch-point premiums to engage the customers and prospects better.
SMI’s growth as a nationwide leader of Interior Maintenance Services has led them to create another entity to specifically handle emergency services and disaster recovery.
HCP is SMI’s marketing firm of record and handles their day-to-day marketing services and the annual market budget. With HCP’s involvement, the company’s growth has hit over 36 percent in less than 18 months of deployment.