Luxury Cayman Villas has prospered under the new luxury and brand marketing plan. During the past year, they have renovated one home as well as had the grand opening of their new flagship, 6 bedroom, ultra-high end property, which started accepting reservations in December 2014. The basis for all marketing campaigns, this newest addition to the LCV portfolio has rocketed to success with a nearly 70 percent occupancy rate for 2015 just five months into the year.
Luxury Cayman Villas
Client: Luxury Cayman Villas
Industry: Destination Marketing/Hospitality
Challenge:
HCP was approached by Luxury Cayman Villas in 2014. As an existing company, leadership was ready to create a cohesive brand with their four luxury properties on Grand Cayman Island. The owners are world travelers of five-star properties who found that these high-end places were unwelcoming to children and families. HCP was tasked to develop this new luxury concept and brand and grow the company into a recognized entity world-wide.
Solution:
HCP created a custom logo, tagline, and website to announce LCV in the travel industry. Advertisements were placed in local as well as national high-end publications targeting wealthy family travelers. Press releases to national media have created editorial interest.