Luxury Cayman Villas has prospered under the new luxury and brand marketing plan. During the past year, they have renovated one home and had the grand opening of their new flagship, 6 bedrooms, ultra-high-end property, which started accepting reservations in December 2014. The basis for all marketing campaigns, this newest addition to the LCV portfolio has rocketed to success with a nearly 70 percent occupancy rate for 2015 just five months into the year.
Luxury Cayman Villas
Client: Luxury Cayman Villas
Industry: Destination Marketing/Hospitality
Challenge:
Luxury Cayman Villas approached HCP in 2014. As an existing company, leadership was ready to create a cohesive brand with their four luxury properties on Grand Cayman Island. The owners are world travelers of five-star properties who found that these high-end places were unwelcoming to children and families. HCP was tasked with developing this new luxury concept and brand and growing the company into a recognized entity worldwide.
Solution:
HCP created a custom logo, tagline, and website to announce LCV in the travel industry. Advertisements were placed in local as well as national high-end publications targeting wealthy family travelers. Press releases to national media have created editorial interest.
Website
Collateral
Print Advertisement
