Hillsborough County

Client: Hillsborough County
Industry: Economic Development/Government

Challenge:

Understanding how residents feel about their county government is important. The county wanted to disseminate a survey to reveal insights into how citizens value different aspects of their lives. The county believed that these findings will help them draw conclusions to make improvements and increase individuals’ satisfaction. By being able to differentiate the resident’s districts, additional insights and conclusions can be made to further help the county.

Solution:

Hillsborough County engaged HCP Associates to develop a quantitative telephonic survey that would be statistically representative and an online survey to welcome all citizen feedback.

Hillsborough County is one of Florida’s 67 counties, located on the central, West Coast. It is Florida’s fourth most populated county, with 1,351,087 residents, according to the 2017 American Community Survey. The county was established in 1834 and initially encompassed other counties; in 1911, the county established the boundaries that currently exist. Hillsborough is home to the Port of Tampa Bay, two Major League sports teams, an international airport, offers connectivity to award-winning beaches, and has been rapidly growing into the county it is today.

The study aimed to set baseline metrics for what people feel the county is succeeding with and to gain a pulse on how citizens feel about key topics that impact their quality of life. The results offer the county with generalized sentiments, key items of importance, and factors that impact citizen’s lives. In addition, the study’s results provide all commissioners with valuable information into their constituents’ sentiments.

From utilizing different distribution platforms, HCP was able to track respondent’s methods of accessing the survey. By using a mixed channel distribution method, HCP can confirm that this level of engagement from the county to residents is found to be successful, effectively reaching all demographics.

Overall, residents’ satisfaction with their quality of life is very high, with 93% of the county feeling satisfied. The survey highlighted that the largest expectation gaps, where citizens are expecting more to be done by the government, lie in the categories of support services and traffic/congestion.

HCP remains a pioneer in conducting meaningful research that both serve and strategically engage the community. As a leader in consulting and market research, HCP is proud to guide the county in understanding and evaluating citizens’ sentiments in order to continue to thrive and advance into the future.

For more information regarding the Hillsborough County Citizen Survey, please visit https://bit.ly/31UtbK6