HCP developed new sales sheets for each sub-brand, which offered specs and recommendations for each use. These sales sheets featured the new look, combining components of the prior brand with the new elements that spoke more strongly to the product line. The new branded appearance of the sales sheets clearly distinguished Adsil from its major competitors. Additionally, HCP designed a new website, which identified business verticals, before and after photos, case studies, detailed specs sheets, and content specific to various industries.
As an added effort, HCP conceptualized, wrote and produced viral videos for distribution through various social media channels including YouTube, Facebook and LinkedIn.
With the brand architecture in place, HCP compiled a portfolio of industry associations through which Adsil could disseminate its new image and collateral to generate business as well as expand its network of product installers. This and several tradeshows scheduled for attendance will help to continually expand Adsil’s awareness and installer network to meet the increasing service demand.