University of South Florida

Play Studio for Teachers

Making the art of teaching through play visible through real classroom video.

Play Studio for Teachers PST logo
Client

University of South Florida College of Education & Preschool for Creative Learning

Client Type

Education & Nonprofit

Industry

Early Childhood Education

Primary Audiences

Early Childhood Educators, • Teacher Educators • Academic Researchers • Educational Administrators

Strategic Partners

Caplan Foundation for Early Childhood • University of South Florida College of Education • USF Preschool for Creative Learning/Preschool for Creative Learning (ERCCD)

Executive Summary

Teaching through play requires decisions in the moment: when to join children’s imaginary world, when to guide it from outside, and when to step back. The University of South Florida’s Play Studio for Teachers needed a way to make those teaching decisions visible to educators beyond its preschool classroom.

HCP Associates created the project’s logo, filmed authentic classroom interactions, and shaped the footage into 25 short instructional videos. We then built a dedicated website that organizes the examples around six teacher roles and the stages of play.

Educators can watch, study, and revisit real classroom moments alongside practical strategies and resources. The result is a professional learning library that gives USF’s framework a clear, accessible home: playstudioforteachers.org

Client Perspective
“
"Working with HCP allowed us to take the complexity of teaching through play and make it visible and accessible to educators. By capturing teaching and learning in authentic preschool classroom settings, skillfully editing and shaping that footage into 25 short, focused instructional videos, and developing the Play Studio for Teachers website, they helped us transform our ideas into a resource that gives teachers opportunities to see, study, and reflect on the many ways they can step into and out of children’s play while honoring children’s ideas and agency."
Smiling woman with long light blonde hair in a gray cardigan

Jolyn Blank, Ph. D.

Associate Professor of Early Childhood Education

Smiling woman with long dark hair in a green top outdoors

Cassidy Lee

Director, USF Preschool for Creative Learning

Teacher and two young children working at a table in a classroom

Understanding the Landscape

Guided dramatic play asks teachers to respond to children’s ideas while making purposeful choices about how to support their learning. Those decisions are difficult to convey through written guidance alone. Educators need to see how a teacher enters a scenario, extends it, or helps children reflect afterward.

USF’s College of Education and Preschool for Creative Learning developed Play Studio for Teachers to document these practices in action. Its framework describes six roles teachers can take before, during, and after play, including Co-Player, Play Leader, and Catalyst for Reflection.


HCP’s challenge was to capture the spontaneity of the classroom while making specific teaching moves clear enough for educators to study, then create a digital home where they could find the examples they need.

Strategy

HCP centered the content strategy on short, focused examples. Instead of asking educators to work through one long instructional film, each video would show a particular teacher role or strategy in the context of real play.

Our production team filmed in the preschool classroom over two days, capturing teachers and children across four play scenarios. Editors selected and shaped the footage into 25 short videos, allowing viewers to focus on one interaction at a time and return to it as they develop their practice.

HCP also designed the Play Studio for Teachers logo, giving the project a recognizable identity across the video library and website.

Play Studio for Teachers PST logo

Marketing

HCP designed and built playstudioforteachers.org as the program’s public learning hub. Its Learning Library brings together the 25 videos with descriptions of the six teacher roles and practical strategies. Educators can follow the play cycle from planning before play through interaction and reflection, or explore a role individually. The site also introduces the approach, offers supporting resources, and acknowledges the Caplan Foundation for Early Childhood, whose support made the project possible.

Laptop showing the Play Studio for Teachers website homepage

Impact

Created a recognizable logo and visual identity for Play Studio for Teachers.

Captured authentic teaching and learning across two days of classroom filming.

Produced 25 short instructional videos illustrating six teacher roles and their strategies.

Built a dedicated website that organizes the examples by role and stage of play.

Made USF’s classroom examples and supporting resources available to educators through a public Learning Library.

What We Learned

The most useful teaching examples show judgment in context: the timing of a question, a shift into a role, or a moment when a teacher lets children lead. Working with USF showed how focused video can make those choices visible without reducing the complexity of classroom play. An organized digital home then lets educators return to the moments most relevant to their own practice.

Tampa Headquarters

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