Synergy Health

Client: Synergy Health
Industry: Healthcare/Medical

Challenge:

Synergy Health is a global leader in healthcare services headquartered in Swindon, UK. With over 1,000 new employees in the US and three fairly recent acquisitions, including Oldsmar-based SRI Surgical in 2012 for roughly $28 million dollars, Synergy was seeking a firm to handle their public relations, community affairs, and tradeshow management services.

Solution:

HCP created a branded theme for all upcoming tradeshows, created new print-based advertisements for various industry publications, implemented a nationwide public relations campaign, and orchestrated a detailed community affairs plan to engage and involve the Tampa newcomer as a national Healthcare Provider for hospital sterilization services.

HCP started by announcing the company’s move from San Francisco and naming Tampa as the new headquarters for the Americas. The company is in the process of expanding their hospital-based clients throughout North America.