Marketing leadership that connects strategy to execution.

Fractional CMO leadership, research-informed strategy and integrated marketing capabilities, connected under one roof.

HCP Associates helps organizations make sound marketing decisions and carry them through. We connect research and strategy with the people, processes and creative work needed to move initiatives forward. Through Fractional CMO support, in-house marketing services and practical guidance on AI and workflow improvements, we help teams focus resources, strengthen performance and measure progress.

Experienced marketing leadership without a full-time executive hire.

Strong marketing starts with clear priorities, aligned people, and a shared understanding of what the organization needs to accomplish.

A Fractional CMO brings experienced marketing leadership to organizations that need strategic direction and accountability without adding a full-time executive role. At HCP, that leadership connects business objectives to research, strategy, brand, communications and execution.

Our work begins with understanding what’s working, where gaps exist, and how people, processes, budgets, and technology can better support the organization’s goals.

From marketing plans and team alignment to AI and workflow improvements, we help organizations set priorities and build the capability to carry them out. When execution support is needed, our in-house specialists can work alongside your team to move the work forward.

Leadership and execution, connected.

Engage HCP for a specific discipline, bring us in for an integrated program, or work with a Fractional CMO who can help direct the whole effort.

Fractional CMO Leadership

Experienced marketing direction, planning, budget oversight, team coordination and executive accountability tied to organizational priorities.

Marketing Assessment and Alignment

An evaluation of structure, roles, workflows, vendors, technology and performance measures to identify opportunities and align resources with strategic priorities.

AI Integration and Marketing Operations

Practical guidance on where AI and automation can improve workflows, support staff, and strengthen marketing operations, with training and human judgment built into the process.

Brand and Identity

Naming, logos, identity systems, brand standards, architecture, and repositioning for organizations defining how they should be understood.

Websites and Digital Growth

Website strategy, design and development, landing pages, search visibility, analytics, reporting, and ongoing platform support.

Advertising, Social and Direct

Campaigns across digital, print, broadcast, radio, out of home and direct mail, along with social media strategy, content calendars, community management, paid social, email and performance reporting.

Content, Design, Video and Film

Copywriting, graphic design, photography, collateral, annual reports, signage, trade show environments, documentary, corporate storytelling, motion design and live-experience content.

Public Relations and Strategic Communications

Media relations, press releases, earned media, launch and event support, public affairs, community outreach, internal communications and crisis communications grounded in strategy and research.

Creative earns its budget.

Understand the Organization

We review the research, business goals, audience, people, processes and performance measures before recommending a course of action.

Align Leadership and Resources

We connect marketing priorities to business objectives, then align roles, budgets, partners, and expectations around the work.

Build the Plan and Platform

Strategy, message and channel plan are set together, so the website, campaign and communications support the same objectives.

Put the Work in Motion

Our team produces the work in house, and can collaborate with your staff to strengthen capacity and keep execution moving.

Measure Progress

We assess performance against the objectives and measures established at the outset, then use what we learn to guide the next decisions.

Brands built, rebuilt, and launched.

A selection from four decades of marketing consulting. Each engagement below names the client and the work.

Years

Transport Credit Union

A complete rebrand and launch from Coast2Coast Credit Union, carrying an 80-year legacy into a new name and identity.

Years

Voices for Children and Guardian ad Litem

Twelve years of multimedia campaigns across Hillsborough County supporting volunteerism, services and state grant funding.

Years

Main Street Zephyrhills

A community-wide digital outreach campaign for the 116th Annual Founder’s Day.

Weeks

Strengthen Our Schools

An eight-week campaign helped pass Hillsborough County’s school referendum with 56.35% of the vote, securing more than $1 billion for public-school improvements over 10 years. The work earned HCP AMA Tampa Bay’s Marketer of the Year for Mass Media.

Source 1 Solutions

Selected as agency of record through competitive review. Full brand program, website and campaign. The site won a Silver ADDY, and the work earned three Telly Awards in the 46th Annual Telly Awards.

SiteServe

Brand enhancement, market repositioning and a full digital platform build for a Tampa sitework contractor.

JMI Flooring & Construction

A comprehensive rebrand and market repositioning for the Bartow based luxury builder.

Tampa CRA and Ybor City CRA

Annual reports, integrated print and digital systems, and ongoing community engagement communications, including the historic 7th Avenue bricking project.

Tampa Bay Defense Alliance

The MyMacDill Community Pride Campaign, built around the alliance’s mission for the region’s defense community.

YCDC and the Ybor City brand

A foundational marketing plan and community outreach campaigns for a National Historic Landmark District, grounded in community research.

Bladerunner Farms

Tradeshow debut support as marketing firm of record.

Luxury Cayman Villas

Logo, tagline, website, social channels, and a public relations and advertising launch in a niche luxury travel market.

DENTCO

A campaign built on the human element of the nationwide commercial exterior services management, using uniquely modified faces to carry the range of services.

SUNZ Insurance

A brand mascot drawn from the corporate collateral and carried across customer touchpoints, tradeshows and the website.

Tom George Yacht Group

Marketing through a market contraction, when global yacht brands were cutting production.

Tampa Bay Rays 2020

Awareness, private equity support and community campaign work for the movement to keep the Rays in Tampa Bay.

The work speaks. Others noticed.

The results matter most. Recognition from our peers is another measure of work done well.

Six 2026 Telly Awards

For documentary, corporate storytelling, motion design and live experiences.

Three 2025 Telly Awards

Earned with Source 1 Solutions in the 46th Annual Telly Awards.

Silver ADDY

For the Source 1 Solutions website designed by HCP Associates.

Prestige Award of Excellence

Public Relations Society of Tampa Bay.

Research. Strategy. Marketing.

Each discipline builds on the one before it. Research establishes what is true. Strategy determines what to do. Marketing puts that thinking to work.

Research

Establish what is true.

Strategy

Determine what to do.

Marketing

Put the thinking to work.

Tell us what you're launching or trying to accomplish.

Tell us about the brand, campaign, website, or communications challenge in front of you. We’ll start by understanding what you’re trying to accomplish, who you need to reach and what’s already in place. From there, we can determine what the work should require and where HCP can help.